Presenting … “The Human Race”! At retail. That is the challenge Nike gave nParallel to solve. Nike wanted to 
clearly present their full line of running products, including the cross merchandising of apparel, Nike+ products and accessories along with their shoes. Their objective was to educate consumers to the superior features, benefits and value of their products and the community of runners that they would join in as part of “The Human Race.” More than a fixture program, it was 
a charge to design and manufacture the backdrop for the message and 
the mantra.
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